 |
URLs Everywhere
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime. Yep, the airport at 3:32 a.m., or how about the car behind you? Below is a list of some of the obvious and the not so obvious places you should be advertising your website. Some of them cost you nothing, most of them cost you very little. Do you want more customers than your competitors? Then put yourself 'out there' - more than your competition! You'll be surprised at how much traffic you can directly generate. Hopefully you are using all of this first set... - Invoices - Make sure, or get it on your next re-order.
- Statements - Another one, get it printed!
- Business Cards - Every card should have the website address and appropriate e-mail address. Letterhead - Right after your address should be your web address.
- Envelopes - This all goes to Branding effectively and getting people to your site.
- Company Vehicles - Often overlooked, but I thought I would add it here... don't forget these!
- Corrugate Products - Each and every package or product you ship should have your web address either stamped on it (cheap) or printed on the next run.
- Everything you publish with your company name should also carry your URL. Your Holiday cards for example...
- Advertising - It amazes me not only how much business spends on print advertising, but how many of them do not include their web address in the Ads. It's 'way' better than your phone number at 5:00 a.m. Saturday morning? You already pay to print everything, just be sure you're adding the line: www.we are real.com
Do you have all of those? Good job! Now try these... You never know where your visitors (customers) could come from. - Your Answering Machine message..."be sure to visit our website at www." Your "On Hold" message..."for additional savings, visit our website at www."
- Include your website business card with every bill you pay! You'll be surprised.
- On a Bus waiting bench. Just your URL, thousands of people keep seeing these every-single-day.
- Engrave the bottoms of your gym shoes. This way, everywhere you walk in the mud or snow leaves your URL impression... C'mon, laugh with me!
- Clear window stickers - The greatest invention, removable, for car window, car door, trunk, etc. * License Plates or Frames - If legal, make your "other plate" an Ad for your website!
- Bumper Stickers - Don't laugh, - you can make them classy, and they're inexpensive to boot! Use for cars, sponsorships, tradeshows, mail one with every order, etc.
Best of Luck in your Business Promotions! http://www.hyperformancemedia.com ss@hyperformancemedia.com About The Author Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online. ss@hyperformancemedia.com
More Great Information
|
|
|
|
RELATED ARTICLES
10 Psychological Desires To Insert Into Your Ad
1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
The REAL Secret to Building A High-Profit Internet Business
My wife laughs every time she sees me doing it.
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits.
Words That Sell - Internet Marketing
Choosing your words will be the ultimate make or break you in the Internet Marketing industry and there are some words that will stand out like an Eskimo taking a walk through the desert looking for his igloo.
The Power of Taglines: Take My Tagline Test!
An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.
Future for Internet Marketers
Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Mainly because there are no answers at this point, only the questions we pose!
Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire? Or is it more like a slow leak?
Marketing Your Web Site
Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 ? 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.
The 3 Rules To Maximizing Profits From Banner Ads
Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it's not rocket science but there is a science to doing it right.
Five Ways to Quadruple a Websites Revenue
Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website? It is hard to find a business that finds the desired revenue within the first year. So why should a website be as popular as it should be within the first few months or years?
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More
How To Be 100% Sure That Your New Product Is A Winner
Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.
Free For All Sites: How They Can Actually Help Your Business
Anyone whose been marketing online knows that generating leads can be a time consuming and expensive experience. It's something that must be done however if you expect to make it in any business. The money is in the list, as they say.
Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales
If you desire to heat up your sales online, then pay
attention to these 10 breakthrough internet marketing
online, secrets:
Killer Internet Marketing Errors - How to Avoid Them
With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors:
Success is a Process, Not an Event
We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It doesn't happen over night. Here are some ideas for
improving your chances of internet business success.
Boost Your Business in 3 Simple Steps
For all those who still think internet marketing is rocket science, it isn't.
Online Marketing & Promotions: Joint Ventures Super Secrets Revealed
What is a Joint Venture?
Internet Marketing - Article Announcer
Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a 'Guru'. Of course, the financial successes aren't bad either. Or so I hear.
Growing Your Business On-line: A Fresh Perspective
Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.
|